Market Research L5

Overview

This Level 5 Market Research course is designed to equip learners with the theoretical knowledge and practical skills to design, conduct, and analyse market research projects at an intermediate-advanced level. At Level 5 (equivalent to HND, DipHE, or second-year undergraduate study), learners are expected to manage and monitor market research, analysis, and the marketing planning process, as well as lead the design and execution of complex market research studies.

Course Details

Course Name: Market Research Level 5

NQF Level: Level 5

Credits: 15 CATS / 7.5 ECTS

Duration: 1 Year (full-time equivalent)

Learning Outcomes

• Knowledge & Understanding: Demonstrate knowledge of the nature of marketing research and its role in supporting successful marketing decision-making. Understand various approaches and methods used in marketing research. Identify market research problems and select appropriate data collection strategies.
• Intellectual & Research Skills: Critically evaluate techniques employed in both quantitative and qualitative data analysis. Conduct independent research at an undergraduate level. Critically assess the main types of research within the marketing domain.
• Transferable Skills: Demonstrate skills in research, analysis, evaluation, and critical thinking. Create research proposals and reports to enable effective marketing decisions. Synthesise market data from multiple sources to generate insights and recommendations.

Modules

Pricing & Duration

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